Do you know that invigorating feeling of the first sip of a frosty Innocent Smoothie on a warm summer day? Picture that, but now imagine it’s the first few seconds of your business video. That’s right, folks – a bold, captivating start to your video content is the refreshing kick your audience craves. This article is all about shaking up your video marketing, Cornwall style.
Your business isn’t bland, so your videos shouldn’t be either. Your video content should be as full of character as a Cornish pasty is full of hearty ingredients. The first few seconds of your video are the crimped crust, the enticing part that everyone notices first. To capture your audience’s attention, you need to start with a bold statement.
#BoldStatements are the zest of your video content. They’re the initial hook that reels in your audience like a seasoned fisherman on a Cornwall pier. But, how do you craft such a statement that’s both bold and relevant to your content?
Be Provocative
Just as a Cornish storm surges against the cliffs, let your opening statement provoke thoughts and emotions. Challenge conventional wisdom, question common norms, or spotlight an intriguing statistic related to your industry. Just remember, provocative doesn’t mean offensive. It’s about stirring curiosity, not controversy.
Use Powerful, Evocative Language
Let your words paint a picture as vivid as a Cornish sunset over the sea. Utilise power words, descriptive language, and engaging storytelling techniques. Make your audience feel something. Laughter, intrigue, excitement – an engaged viewer is a viewer more likely to stick around.
Share a Story
Cornwall is steeped in engaging tales and legends. In a similar vein, infuse your videos with relatable narratives. Opening your video with a mini-story, especially one that connects with your audience’s pain points, can prove incredibly effective.
Offer a Promise
Just like the promise of a deliciously filled Cornish cream tea, your bold statement can offer a promise to your viewers. Whether it’s solving a problem, offering an insight, or unveiling a unique strategy – make it compelling.
Once you’ve grabbed your audience with that bold opener, it’s about keeping them sipping that metaphorical smoothie, aka consuming your content. Good video content is refreshing, engaging, and above all, leaves the viewer feeling satisfied.
Incorporate these tips in your #videomarketingstrategy, and you’ll be crafting #videomarketingservices and content as unique and irresistible as Cornwall itself.
Whether you’re a #localbusiness, a larger corporation in #cornwalluk, or a #localhero in your community, the power of a well-crafted video can do wonders for your marketing. So, it’s time to start shaking things up with your videos!
Remember, at Chrystopher James Marketing, we’re here to support your business marketing needs. For more #MarketingTips and #MarketingTricks, keep following our posts. Here’s to making every marketing video the equivalent of that first sip of a chilly Innocent Smoothie!